Full-Funnel Lead Generation
Altus Group Software
Developed and executed an integrated campaign for a SaaS company, combining Google Ads, LinkedIn Ads and email nurturing to increase leads and improve the customer journey.
Scope of Work
Channels: Google Ads, Microsoft Ads (Bing), LinkedIn, Meta, Email
Budget: Totalling $9,000/month USD targeting US, Canada and UK
Services provided
Marketing strategy
Management of paid ads
Email automation & lead nurturing
Performance analysis, reporting & optimisation
Details
Built a full-funnel lead generation and nurture strategy across paid channels and email marketing, focused on converting cold leads to closed won
Work with Product Marketing to align targeting and messaging to improve lead quality for Sales
Developed email nurture journeys to support longer sales cycles (60+ days)
Created a lead magnet (ebook) to capture and convert cold audiences into qualified leads
Continuously optimised campaigns using performance data, CRM analysis and sales feedback
Results
15% YoY revenue growth
Landing page conversion rate increased from 3% → 7%
Email nurture conversion rate improved by +3%
Achieved 3:1 ROAS and 2.7x LTV:CAC
