Google Ads
Altus Group Quantity Surveying
Designed and executed a Google Ads campaign targeting high-intent, location-based searches for quantity surveying services.
Scope of Work
Channels: Google Ads
Budget: $1,500/month targeting Sydney, Brisbane, Melbourne and Perth
Services provided
Marketing strategy
Google Ads management
Performance analysis, reporting & optimisation
Details
Built a hyper-local targeting strategy across key commercial service areas
Developed a high-intent keyword strategy focused on cost estimation, project budgeting, and consulting services
Created clear, intent-aligned messaging and conversion-focused landing pages to drive qualified enquiries
Continuously refined messaging, targeting, and landing pages to improve conversion rates, lead quality, and campaign efficiency
Optimised performance based on enquiry quality and project fit, not just volume
Results
Increased revenue by +150%
Achieved a 6% landing page conversion rate (from 0%)
Improved engagement quality by 200% increase in time on site
