Meta and Google Ads
The Sorting Society

Planned and executed a local campaign across Facebook, Instagram and Google targeting homeowners.
Scope of Work
Channels: Google Ads, Meta Ads
Budget: $750/month targeting Brisbane and Gold Coast
Services provided
Meta and Google Ads management
Performance analysis, reporting & optimisation

Details
Planned and executed a local campaign across Facebook, Instagram and Google targeting homeowners in Brisbane and the Gold Coast
Used before-and-after imagery and relatable messaging to highlight the immediate value of the service
Conducted keyword research and managed Google Ads campaigns targeting high-intent search terms
Monitored lead quality and follow-ups to ensure enquiries were relevant and converting
Tracked on-site engagement to understand user behaviour and identify areas for improvement
Continuously tested and optimised ads to improve performance and maintain consistent enquiry volume
Results
Consistent monthly enquiries (10+)
Improved cost per lead through ongoing optimisation

