Meta and Email Marketing
Bayleys Real Estate
Managed the promotion of commercial real estate sales across email and paid social, using segmentation and dynamic content to tailor emails to different audience types.
Scope of Work
Channels: Marketo Engage, Meta Ads
Services provided
Meta Ads management
Email Marketing
Audience & Segmentation
Details
Executed email campaigns in Marketo Engage to promote each issue of a commercial real estate sales magazine released every 8 weeks, along with featured properties
Implemented dynamic personalisation to display relevant listings based on audience type (owner-occupier vs investor)
Segmented the database to deliver tailored content and improve engagement across different buyer profiles
Supported campaigns with Meta ads to promote featured properties using vendor-funded budgets
Results
Grew email subscriber base by 16% through targeted campaigns and ongoing optimisation
Increased open rate from 18% → 34% through improved segmentation and personalised content
Improved click-through rate from 3.4% → 7% by refining email design and featured property relevance
