Hi I'm Carmen,
I’m a digital marketing specialist with over a decade of experience, dedicated to helping Aussie businesses increase enquiries.
You’ll work directly with me from start to finish. I manage everything across Google Ads, Meta Ads, and email marketing, keeping things straightforward, consistent, and easy to trust.
Why work with me?
💡 Clear strategy – no guesswork, just a plan that makes sense
📈 Focused on results – what works, what scales, what grows your business
🤝 Easy to work with – clear communication and a collaborative approach
Services
Helping your business get found, stay visible, and bring in more enquiries.
Google Ads
Get in front of customers who are already searching for your services.
Search campaigns are built and managed to drive relevant enquiries, with ongoing optimisation to improve performance and reduce wasted spend.
Meta Ads
Reach the right people and turn them into customers with targeted Facebook and Instagram ads.
Campaigns are managed end-to-end, with ongoing creative testing and messaging refinements to improve results over time.
Email Marketing
Stay connected with your audience through consistent, well-managed email marketing.
Your email database and newsletters are managed and optimised to keep your audience engaged through clear, consistent communication.
My Work
These projects are from previous roles and show the kind of work I deliver.
Google Ads
Quantity Surveying
Google Ads Campaign
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Ran dynamic Google Ads campaigns that only showed to customers in specific service areas, ensuring every dollar was spent on high-intent local searches.
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Turned clicks into enquiries by redesigning the messaging and website pages to make it easier for people to get in touch.
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Regularly fine-tuned the ads to lower costs and find higher-quality enquiries.
Result:
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+150% increase in revenue
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6% of visitors now become leads (up from 0%)
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3x more time spent on the website
Meta and Google Ads
Home Organisation Services
Meta & Google Ads Campaign
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Strategic local targeting on Facebook, Instagram and Google to target homeowners in the Brisbane and Gold Coast areas.
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Used "before-and-after" photos and relatable copy to show the immediate value of the service.
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Regularly tested ads to find what resonated best, ensuring consistent enquiries.
Result:
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Consistent monthly enquiries (10+)
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Improved cost per lead through ongoing optimisation
Email Marketing
Bayleys Total Property
(Real Estate)
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Managed email marketing program using segmentation and automation
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Sent regular newsletters and campaigns with tailored content
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Focused on growing the database and improving engagement
Result:
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Email list grew by 16%
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Open rate increased from 18% → 34%
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CTR improved from 3.4% → 7%
Get in Touch
Let’s talk about how to grow your business. Book a free consultation and I’ll provide a quick review of your current setup with actionable tips to improve your conversion rate.
Email: carmenooi.90@gmail.com
Phone: +61 451 996 590
Servicing Australia and New Zealand.